Blurb

With Blurb, I led brand, creative, and content strategy through a period of growth and evolution, contributing to an 11% year-over-year revenue increase and higher-value engagement across our creator community. I built a multidisciplinary team from the ground up and drove campaigns across web, social, experiential, event, influencer, and email channels. The work unified Blurb’s voice, increased engagement, strengthened customer loyalty, and advanced its position in the market.

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Role: Senior Director of Brand and Creative