Samsung

I led creative, campaign concepting, and data-driven marketing for Samsung—Publicis Groupe’s second-largest global account. I authored and directed strategic agency brand initiatives focused on mobile-first communication, contextual personalization, mobile innovation, and brand voice. This work, and our personalized creative, increased sales 65% and generated $1.3 billion in incremental revenue for Samsung.

​​

Driving multiple GTM device launches each year, I unified creative strategy and execution, mentoring cross-disciplinary teams across multiple offices.

​

Role: VP, Group Creative Director